Salmon Roe Club, Web Marketing Agency
SRC Web Site Marketing Agency home page SRC Web Site Services SRC Web Site Marketing and Web Site Design SRC Web Site Marketing clients SRC Web Site Marketing resources SRC Web Site Marketing contact page
Life Cycle of a Healthy Website
Generating traffic to your website
Research current websites and competition
Research keywords being used in Search Engines

5. Tracking the Results of your Web Site

> Web Site Traffic
> Browser Navigation
> Traffic Conversion

SRC Web Services

Web Site Conversion Report
The SRC can include in a Web Site the code necessary to develop a concise report detailing how many browsers viewed a Web Site page that included a request for action and how many actually take that action.

Traffic Conversion

Tracking the conversion rate of browsers who have visited a Web Site is the ultimate judge of how effective your Web Site strategy(s) have worked. A conversion can be any action taken by browser that was called for in your Web Site Strategy. Most often it requires having a “success” page for each action taken by a browser. HTML code on these pages confirm that the action has taken place and can record any Pay-per-click campaign referrals.

Conversion Rate

Comparing the number of browsers who performed a given action to the number of all-time unique visitors to a Web Site over the same time period allows you to determine how much your Web Site investment is paying off.

Pay/Click Conversion

If you are using pay-per-click ad campaigns to generate Web Site traffic, additional HTML code put on these pages can track referrals from each specific ad so you can quickly and easily test the effectiveness of each.

Salmon Roe Club, Web Marketing Agency

720.314.5217 • info@salmonroeclub.com

Web Site Directory

Home Page

Web Site Marketing Services

Services & Price Quotes

Other Marketing Services

About the Salmon Roe Club

Web Site Philosophy

Club History

Web Site Client List

Web Marketing Resources

Web Site Tools

Web Site Links

Contact us about Web Marketing

Life Cycle of a Healthy Web Site

1. Web Site Strategy

Internet Research

Keyword Research

Web Site Strategy

2. Web Site Traffic

Search Engine Optimization (SEO)

Pay Per Click Campaigns

Link Development

3. Web Site Design

Web Site Outline & Navigation

Web Site Design & Layout

Web Site Copywriting

4. Traffic Conversion

Interactive Forms

eCommerce

Client Applications

5. Web Site Results

web site traffic

web site usage

web site traffic conversion