Salmon Roe Club, Web Marketing Agency
SRC Web Site Marketing Agency home page SRC Web Site Services SRC Web Site Marketing and Web Site Design SRC Web Site Marketing clients SRC Web Site Marketing resources SRC Web Site Marketing contact page
Life Cycle of a Healthy Website
Generating traffic to your website
Research current websites and competition
Research keywords being used in Search Engines

5. Tracking the Results of your Web Site

> Web Site Traffic
> Browser Navigation
> Traffic Conversion

SRC Web Marketing Services

Web Site Navigation Report
With the necessary code implemented in a client’s Web Site, the SRC can develop a report on how browsers are making use of a Web Site This report includes all of the areas listed on this page.

Browser Navigation

By tracking how browsers navigate after arriving at your Web Site, you can determine how much use they are making of your current Web Site These statistics will be more or less relevant depending on the type of Web Site you are monitoring. Poor results in any of these areas could either be because of poor Web Site design, because the majority of browsers arriving at your Web Site are not actually part of your target audience, or both.

Overall Page Views

This is the total number of pages being viewed by the total number of browsers who have visited a Web Site Obviously, the lower the average number of pages being viewed by browsers, the less useful they are finding your Web Site

Average Time

This is the average number of minutes browsers are spending at a Web Site Again, the lower the average number of minutes being spent by browsers, the less useful they are finding your Web Site

Return Visitors

This is the percentage of browsers viewing a Web Site who have visited more than once. It may be of concern if you see a predominance of new visitors over time, since it indicates your site may not be attractive enough for visitors to come back.

Page Statistics

Depending on the content of individual pages found on your Web Site, tracking the performance of each can help you decide when a page has exhausted its usefulness or needs to be revised.

Individual Page Views
Details which pages on a Web Site are being viewed by browsers most frequently.

1st Page Visited
Details which pages on a Web Site are being viewed first (navigated to) after your home page?

Average Time / Page
Details which pages on your Web Site are browsers spending the most time viewing.

Entry Page
Details on which pages browsers are most frequently entering a Web Site?

Exit Page
Details on which pages browsers are most frequently leaving your Web Site?

Salmon Roe Club, Web Marketing Agency

720.314.5217 • info@salmonroeclub.com

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5. Web Site Results

web site traffic

web site usage

web site traffic conversion