5. Tracking the Results of your Web Site
SRC Web Marketing Services
Web Site Traffic Report
With the necessary code implemented in a client’s web site, the SRC can develop a report on the amount of traffic being referred to a web site and where they originated from.
Search Engine Positioning Report
Based on a keyword list provided by the client, the SRC can develop a report on the rankings a web site is receiving in a Search Engines organic listings.
Web Site Traffic
The first and simplest type of data you can collect about a web site’s performance is about the number of browsers viewing it and where they originated from.
Web Site Traffic
This report details web site traffic including the number of daily visitors and all-time unique visitors. It is extremely informative to compare these numbers with the amount of business being done in your market (die: comparing a bankruptcy law web site’s traffic to the number of bankruptcy filings over the same time period).
This report shows what sites are referring traffic to your site. Referring domains can be search engines, bookmarks, other sites with links to your site, and many other possibilities.
Search Engine Referrals
This report shows which search engines are referring the most traffic to a web site
Search Engine Positioning
If a web site is relying on “organic” SE listings, it is important to understand which words and phrases in your Keyword List are achieving high rankings. When words and phrases are not producing satisfactory results, adjustments can be to the web site’s SE optimization.
Search Engine Rankings
This report shows a breakdown of the total rankings achieved when using the words and phrases in your Keyword List for searches in the major engines.
This report details all the words and phrases in you Keyword List that achieved 1st page rankings in the major search engines.