3. Web Site Design & Content Development
SRC Web Marketing Services
Web Site Outline
The SRC can help match your business or organization’s products or services with the needs of your target audience and the demands of Search Engines.
Web Site Outline and Navigation
Many businesses or organization developing an outline for a Web Site will base it solely on their corporate capabilities brochure; benefits, services, history, etc. But special attention should be paid to how your keyword list may impact the outline and navigation of a Web Site
Keywords and Web Site Outline
Any vertical keyword categories identified in developing your keyword list should be considered in the outline of a Web Site The navigation bar at the top of this page offers the common content offered by most web sites while the navigation bar to the left is designed with specific keyword categories in mind. Without this, a browser searching specifically for information about “Search Engine Optimization” will not realize that that information is located on our “Services” page and will inevitably leave our Web Site
Keywords and Menu Buttons
A Web Site should include keywords in their navigation elements or “buttons” that reflect the keyword list. Browsers will be looking for these as indicators that they have made it to a worthwhile Web Site
Web Site Navigation and Search Engines
Search Engines place a high importance on active links that include keywords when indexing a Web Site Since many web sites use “buttons” made up of only jpgs or gifs, they can not be identified as relevant links by search engines. A simple fix is to add a site map at the bottom of each Web Site page made up of simple text links that include keywords.
Using Fireworks for Web Site Navigation
Fireworks® by MacroMedia®, and other software applications, allow you to build navigation bars that offer browsers a better idea of what kind of information is available on the Web Site and how to find it. The navigation bar on the left of this page illustrates to browsers all the components of a Web Site and how information about each is organized on the Web Site
When there are too many items that need to be included in a navigation bar, pop-up menus can be used. Pop-up menus can also be built using html text that can be indexed by Search Engines. The green navigation bar at the top of this page is built in this way. It provides browsers with several choices in a limited amount of space while also providing Search Engines with keyword relevant, active text links.
Even the best information design can't anticipate every need of each of your Web visitors. Including a site-wide search ensures that all of your viewers have the opportunity to easily access the information of most interest to them.