Salmon Roe Club, Web Marketing Agency
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Life Cycle of a Healthy Website
Generating traffic to your website
Research current websites and competition
Research keywords being used in Search Engines

2. Generating Web Site Traffic

> Search Engine Optimization
> Pay / Click Campaigns
> External and Reciprocal Links

SRC Web Marketing Services

Directory Campaign
The SRC can search for and submit your Web Site to any free directories and provide you with payment and contact information for directories with fees.

External Link Campaign
The SRC can search for and contact relevant web sites that could aid in traffic referrals and SE popularity and provide any code and graphics necessary for including reciprocal links.

External Link development

Links from other web sites can impact a Web Site’s ability to generate traffic in two important ways.

1. Quality Traffic

Relevant directories and other web sites can deliver highly qualified browsers to a Web Site who are more likely to be looking for your product or service.

2. Search Engine Popularity Rankings

When a Web Site is indexed, Search Engines (Google in particular) reward web sites that have external links from other relevant and popular web sites Creating reciprocal links with web sites that offer the same or complimentary content can have a dramatic effect on a Web Site’s popularity, and therefore, rankings.

How do you develop external links to a Web Site?

Web Site Directories
Directories are the easiest and quickest way to get external links. Many Web Site directories are free and require no more than completing a simple online form. The more popular directories usually charge a fee but are likely to deliver more traffic and will do more to increase a Web Site’s popularity ranking in a Search Engines’ index.

Reciprocal Links
A much more labor intensive but targeted approach is to find, contact, and request that relevant web sites include a link to your web site. It is best to offer a reciprocal link to their Web Site and have appropriate link codes and graphics readily available to make it as easy as possible for them to add a link to your Web Site.

Salmon Roe Club, Web Marketing Agency

720.314.5217 • info@salmonroeclub.com

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Life Cycle of a Healthy Web Site

1. Web Site Strategy

Internet Research

Keyword Research

Web Site Strategy

2. Web Site Traffic

Search Engine Optimization (SEO)

Pay Per Click Campaigns

Link Development

3. Web Site Design

Web Site Outline & Navigation

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4. Traffic Conversion

Interactive Forms

eCommerce

Client Applications

5. Web Site Results

web site traffic

web site usage

web site traffic conversion